Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.
So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.
We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.
When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.
Content Marketing Mistakes Financial Advisors Make (How to Fix Them)
As a financial advisor, there are numerous ways to market to your target audience. But one of the most effective and strategic approaches is content marketing. Content marketing involves the creation and sharing of online materials. These include videos, blogs, social media posts, eBooks, etc. What…
Advisor Holiday Marketing Checklist
The holiday season is upon us, and that means that financial advisors should start thinking about their advisor holiday marketing strategy. The holidays can be a hectic time, with record sales numbers of up to 943 billion. It's no wonder so many business and companies focus their marketing during…
6 Financial Advisor Marketing Strategies to Grow Your Business
Marketing as a financial advisor can be challenging. It takes time, energy, and a clear direction. Without a solid marketing strategy, though, you’re missing out on a powerful lead-generation and brand-building opportunity. Below, we explore foundational marketing strategies for financial……
Marketing to Centers of Influence for Financial Advisors
The Center of Influence definition is marketing to key people you can rely upon to help grow your business. As a financial advisor, your Centers of Influence (COIs) may include CPAs, attorneys, trust underwriters, mortgage professionals, and more. Centers of influence for financial advisors are…
Meet the Team: Aubrey Seymour
It's time for our "Meet the Team" blog for June, and we got to chat with Marketing Associate, Aubrey Seymour. She is a huge part of our team at FMG, and when she isn't crushing it at work, you can find her spending time with her family, her Golden Retriever Quint, and is busy planning a trip to…
Your Daily Digital Marketing Schedule
Setting a strategic digital marketing schedule is a great way to ensure your marketing channels are up-to-date and support your long-term goals. And whether you’re working solo on your firm’s marketing efforts or have a department assisting you, having a clear list of tasks and dates helps keep…
Top Marketing Trends for Financial Advisors in 2023
Regardless of which platform you use to market your business, there are always trends that financial advisors can use to boost their marketing success rate. Trends help financial advisors stand out against competitors, produce new ideas and opportunities, and draw attention to your business. So…
Meet the Team: John Bacin
It's time for our "Meet the Team" blog for May, and we got to chat with Marketing Automation Manager, John Bacin. He is a huge part of our team at FMG, but when he isn't crushing it at work, you can find him skateboarding, working on a podcast, spending time at church and a lot more! To learn more…
Meet the Team: Lexie Williams
It's time for our "Meet the Team" blog for April, and we got to chat with People Team Coordinator, Lexie Williams. She is such an integral part of our team at FMG, but when she isn't crushing it at work, she loves to spend time outdoors, play tennis and is even planning a trip to the US Open this…