Hook Ideas to Get More Views on Your Next Social Post

Great content won’t go far if your hook doesn’t stop the scroll. And for financial advisors, creating a scroll-stopping social post isn’t just about the information  – it’s about how you open the conversation.

Advisors across the industry are posting valuable insights, but many still overlook one of the most important parts: the hook. That first line could mean the difference between getting scrolled past or getting shared.

Here’s how to craft irresistible hooks for your next financial advisor social post, along with examples you can use today.

Why the Hook Matters More Than Ever

Your audience is scrolling fast. You have less than 2 seconds to capture attention. A strong hook doesn’t just get likes – it starts a conversation, builds trust, and sets your content apart from every other post in their feed.

Whether you’re sharing tax tips, retirement insights, or estate planning guidance, the right opening line turns good content into engaging content.

1. Ask a Question That Makes People Pause

Questions feel personal. They invite readers to answer – which keeps them reading.

Try these hooks on your next financial advisor social post:

• “Why does no one talk about this when it comes to retirement?”
• “Are you making this common investing mistake?”
• “What if I told you your tax strategy might be working against you?”

Focus on a specific pain point or blind spot. The best questions make readers think, “Wait… am I doing that?”

2. Use Curiosity to Spark Interest

Curiosity taps into the brain’s natural desire to close the gap between what we know and what we want to know. It’s a powerful force on social media.

Hooks that spark curiosity:

• “Here’s what nobody tells you about early retirement.”
• “This might surprise you: Most retirees don’t spend as much as they thought they would.”
• “Most people don’t know this trick for paying less in taxes.”

Be sure to avoid clickbait and make sure your post follows through with helpful, accurate insights. See how marketing expert Samantha Russell used this strategy to capture attention on LinkedIn:

3. Focus on a Problem (and a Simple Solution)

When you highlight a clear problem and hint at a fix, you tap into your audience’s desire for clarity and control – two things everyone wants in their financial life.

Examples:

• “The simple way to overcome market stress (that most advisors forget).”
• “This one mindset shift will change the way you think about retirement.”
• “Finally, a solution for getting your adult kids to care about estate planning.”

Make sure the rest of your post delivers on the promise. Readers respond best when your content solves the problem you raised.

Turn Hooks Into High-Performing Posts

A great hook is just the beginning. These phrases aren’t the full post – they’re your invitation. Use them to lead into a tip, a checklist, a client story, or a piece of educational content.

The difference between a post that gets ignored and one that gets shared often comes down to the first line. As a financial advisor, your insights are powerful – but your social post needs the right hook to unlock that power. Watch this on-demand workshop for more strategies to boost your social media engagement.

Try one of these approaches on your next post and watch your engagement grow.

FAQs

What is a hook in a financial advisor social post?

A hook is the opening line or sentence of your post designed to grab attention. For financial advisors, strong hooks can spark interest, provoke thought, and drive engagement by highlighting a problem, asking a question, or creating curiosity.

Why do financial advisors need effective social media hooks?

Without a compelling hook, even the most valuable content can get ignored. An effective hook helps financial advisors stand out in crowded feeds, increase visibility, and attract clients who resonate with their message.

What types of hooks work best for financial advisor content?

The most effective hooks include:

• Thought-provoking questions (e.g., “Are you making this investing mistake?”)

• Curiosity-driven statements (e.g., “Nobody tells you this about retirement…”)

• Problem-solution formats (e.g., “The simple way to handle market stress”).

How can I write a hook without sounding like clickbait?

Keep it honest and helpful. Avoid exaggerated promises. Make sure your content delivers on the curiosity or problem you introduce in the hook. Authenticity builds trust.

What should follow the hook in a social post for financial advisors?

Once you’ve hooked the reader, follow up with:

• A clear value takeaway (tip, insight, story)

• Engaging visuals or graphics

• A call to action (like, comment, or share)

This creates a complete, engaging post that educates and converts.